Email Marketing Tips to Survive Spam 

Email marketing has been a staple in the digital marketing landscape for years. However, recent updates and improvements to its algorithms have presented challenges for digital marketers. This is primarily due to the increasingly stringent rules of spam filters. As of February 2024, Google has set its spam threshold to 0.3%, meaning that if just 3 out of 1,000 recipients mark your email as spam, Google may blacklist your email. Don’t worry we as a digital marketing company in India, Chennai has found certain nuances to overcome this, reach us for your digital marketing and email marketing needs. Top-notch email marketing services in India, tailored to elevate your brand's outreach.  

7 Email formatting tips 

Balance Between Text and Images: Aim for a 70% text to 30% image ratio within your email content. This balance helps ensure that your message is accessible and engaging, even if images are not displayed by the email client. 

Email Width for Optimal Viewing: Design your emails with a maximum width of 600 pixels for desktop viewing and 320 pixels for mobile phones. This ensures that your emails are easily viewable on all devices without the need for horizontal scrolling, providing a seamless reading experience for your audience. 

Use Web-Safe Fonts: Stick to web-safe fonts to ensure your emails look consistent across different email clients and devices. Fonts like Arial, Georgia, Times New Roman, and Verdana are widely supported and maintain the integrity of your design. 

Manage Animation Flashing Rates: To prevent seizures, ensure that any animations in your email have flashing rates between 2Hz and 55Hz. This precaution is crucial for making your emails safe for all recipients. 

Minimum Font Size: Use a font size of no less than 14px for body text to improve readability on various devices, including mobile screens. 

Colour Contrast Ratio: Maintain a colour contrast ratio of at least 4.5:1 for text and background colours to ensure that your content is easily readable by individuals with visual impairments. 

Avoid Bright, High-Contrast Colour Fonts: Steer clear of using bright, high-contrast colours for fonts, as they can be harsh on the eyes and detract from the overall readability of your email. 

6 spam triggers  

1. No Unsubscribe Link: Failing to include an unsubscribe link not only violates email marketing best practices but also legal requirements in many jurisdictions. Ensure every email contains a clear, easily accessible unsubscribe option to allow recipients to opt out if they wish. 

2. Subject Line Practices: Keep your subject lines concise and free from excessive capitalization and the overuse of exclamation marks. Such tactics can appear aggressive or misleading, prompting spam filters to block your emails. Aim for clarity and relevance in your subject lines. 

3. Suspicious Links: Including links that are considered unsafe or have been frequently reported as spam can significantly increase the chances of your emails being flagged. Verify all links for credibility and safety before including them in your emails. 

4. Volume of Emails: Sending a large volume of emails within a short period can trigger spam filters. Google, for instance, recommends not sending more than 5,000 emails in a day from a single account to avoid being marked as spam. Consider segmenting your email sends or using a professional email marketing service to manage large campaigns. 

5. Grammar and Spelling Mistakes: Poor grammar and spelling are not just unprofessional; they're also indicators for spam filters. Many spam emails are poorly written, so email services scrutinize emails for such errors. Always proofread your emails and consider using grammar-checking tools to maintain high-quality content. 

6. Content Overload: Packing your email with an excessive amount of content, images, or different fonts can also trigger spam filters. Aim for a clean, simple design with a clear message. This not only helps avoid spam filters but also improves user engagement by making your emails easier to read and more appealing. 

Few Email marketing trends for 2024 

• Hyper-personalized emails bring in conversion more efficiently. Hyper-personalization goes beyond using the recipient's name. It involves leveraging data analytics and AI to tailor content, offers, and timing to each individual's preferences and behaviours. This approach can significantly boost conversion rates by making each email feel custom-made for the recipient. 

• Triggered and drip email campaigns, which send emails based on specific actions or time intervals, are becoming more sophisticated. The focus is on delivering the right message at the perfect moment, whether it's a welcome email, cart abandonment reminder, or a personalized recommendation based on recent browsing behaviour. Automation tools are increasingly integrating with other platforms (CRM, websites, social media) to use a broader data set for triggering emails, making these communications more relevant and timelier. 

• AI-Driven Content Creation, Artificial Intelligence is playing a more significant role in generating email content, from subject lines that increase open rates to personalized body content that resonates with each recipient. AI can analyze vast amounts of data to predict what content will perform best for different segments of your audience. 

• Privacy-focused marketing, with increasing concerns over privacy and data protection, transparent and privacy-complaint email practices will become even more critical. Marketers will need to focus on building trust through transparent data usage policies and providing value in exchange for personal data. 

Tips for digital marketers 

• Understand the significance of IP address characteristics, domain authenticity, and bulk sender authentication in Gmail's spam detection process. Email List Hygiene: 

• Conduct weekly clean-ups of your email list to remove inactive users and invalid addresses, enhancing overall engagement and deliverability. 

• Balance your email sending frequency to avoid subscriber fatigue. 

• Implement list segmentation based on user behaviour and preferences for more targeted and effective communication. 

• With 71% of subscribers influenced by the level of personalization, tailor your emails to meet the specific interests and needs of your audience. 

• Secure your email delivery by implementing DKIM and SPF records in your DNS settings, crucial steps for proving your legitimacy as a sender. 

• Gradually increase your email volume to build a positive sender reputation, minimizing the risk of being categorized as spam. 

• Given that only 19% of marketers achieve a 90% inbox placement rate, continuously strive to improve your email's visibility and accessibility. 

• Actively seek and incorporate subscriber feedback and engagement metrics to refine your email strategy.